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Everything I make to help you lead with more clarity and grow your company with less noise. More titles are on the way — this is where they'll live.
A book by Carolina Melendez
Where Does It Hurt
A Diagnostic Framework for Owners, Marketers, and the People Who Hire Them
SOON · 2026
Where Does It Hurt
Your marketing isn't broken. It's been treated for the wrong disease.
Buy links coming soon — add them in the admin under Site & brand.
About the book
Where Does It Hurt? teaches a different skill: diagnosing a marketing problem before you spend another dollar trying to fix it. Drawing on fifteen years across SEO, paid media, analytics, growth and AI strategy, Carolina Melendez lays out the diagnostic she runs on every new client, written down for the first time.
Stop prescribing. Start diagnosing.